Passion Project
Roddy Coffee
Role
Designer
Illustrator
Collateral
Logo Design
Brand Design
Key Points
Passion Project
Coffee Shop
Background
Roddy is a cafe on the sun-kissed coast, offering velvety lattes, frothy cappuccinos, and perfect pour-overs that create a symphony of flavors. Beyond great coffee, Roddy fosters community and connection, collaborating with local artisans to serve delectable pastries and host creative events like live music and art exhibits. With a flexible space and welcoming atmosphere, Roddy invites you to experience the power of coffee, community, and a damn good cup of joe.
Project Description
The project aims to create a distinctive logo and branding materials for a vibrant coastal coffee shop. The logo features a bold and playful font that exuded energy and excitement, capturing the cafe’s lively atmosphere. The secondary logo includes a coffee cup perched atop a surfboard, symbolizing the fusion of coffee and beach culture.
