Passion Project
Lost Palm Resort & Spa
ROLE
Designer
Illustrator
Collateral
Brand Identity
Logo Design
Print Design
Digital Design
Key Points
Passion Project
Boutique Hotel
Background
My dream is to open a boutique hotel in my hometown, Encinitas, a small surf city in Southern California. I want to create a unique brand identity and design every aspect of the hotel, from the rooms and restaurants to the signage, symbols, collateral, and website. I envision a coastal-inspired aesthetic that captures the essence of the location and provides a memorable experience for guests. I’ve always had a strong interest and passion for the hospitality industry.
Project Description
Lost Palm is a hotel that seamlessly captures the essence of Encinitas’ vibrant surf culture, providing guests with an authentic local experience. The hotel is designed with the style and simple luxuries of a beach vacation in mind, with contemporary furnishings, airy linens, sun-bleached floors, secluded balconies, plush beds, and shady hammocks. The Lost Palm is the ultimate haven for those seeking a blend of style, comfort, and a genuine connection to the coastal spirit.
