George P. Johnson Experiential Marketing
IBM at RSA Conference
Role
Designer
Collateral
Booth Design
Print Graphics
Digital Graphics
Presentation Design
Production Design
Storyboarding
Key Points
Event Design
Experiential Marketing
Cybersecurity
Background
GPJ is one of the world's leading experience marketing agencies. They create great ideas and bring them to life through integrated experiential programs that leverage digital, mobile, and physical brand activations. Their worldwide office network enables leading brands to create and accelerate relationships with customers, employees, partners, media, and other influencers.
Project Description
The RSA Conference is a massive 4-day gathering of the biggest names and companies around the globe in cybersecurity. This year’s RSA Conference in San Francisco’s Moscone Center attracted over 40,000 attendees. The IBM booth experience was packed with in-booth programming, client stories, hands-on demos, and the debut of the ‘Under the Surface’ activation for IBM Randori. From early concepts to the final execution, this project was an amazing journey.
