Project Description
The creative strategy for FTP centered on capturing the essence of their brand: innovative, luxurious, and creative. The visual identity was anchored by a logo featuring geometric sans-serif typography and a bold dot element. This design, set against neutral tones and complemented by vibrant brand photography, ensured consistency and impact across all platforms.

Discovery Phase:

• In-depth exploration of FTP's brand ethos to inform the creative strategy.

Brand Identity Development:

• Generated multiple design concepts, selecting the strongest one for presentation.

• Delivered an in-depth presentation including the primary logo, secondary logo, and color palette.

• Ensured the visual elements reinforced FTP's commitment to exceptional experiences and deeper connections with their audience.

• Created brand guidelines for consistent application across various platforms and media.

Wireframe Design:

• Designed website wireframes, aligned with the brand identity.

• Provided both desktop and mobile designs.

Deliverables:

• Complete brand identity system crafted to fit FTP's brand ethos and optimized for their audience.

• Ready-to-go guidelines for consistent brand execution across all platforms.

• Custom website wireframe designs tailored to FTP's specific needs.

This comprehensive approach not only reflected FTP's professionalism but also invited excitement and anticipation, embodying the unforgettable experiences they deliver. Every visual element reinforced the brand’s commitment to exceptional experiences and deeper connections with their audience.