Wilde House Paper
Emotional Color Theory
Role
Art Director
Designer
Illustrator
Strategist
Copywriter
Collateral
Social Media Campaign
Digital Design
Blog Post
Art Print
Key Points
Women Founded Business
Small Business
Local Business
Sustainable Products
Background
Wilde House Paper is a sustainable lifestyle paper goods collection created in California. They seek to keep sustainability at the forefront of their processes. "We hope that Wilde House becomes a place that you come to seek inspiration and gain meaningful connections with a community that supports each other. By tapping into what inspires us, we as a creative community can feed our innermost desire to be our most authentic self.”
Project Description
Inspired by the influence that color has on our emotions, the Emotional Color Theory campaign was designed as an innovative approach to tap into the deeper meaning behind the colors and moments of everyday living. The design personifies the emotion that a particular color embodies and holds a deeper meaning that can help guide your daily interactions and special moments. This campaign design also lives as a Wilde House Paper product, the Emotional Color Theory Wheel Art Print. Thus, inspiring an entire collection of separate art prints sourced from each of the colors originally featured. It has also most recently been repurposed as a card set sold at Anthropologie.
