Freelance Design
Dolce Vita Holiday Event
Role
Freelance Designer
Collateral
Experiential Design
Print Design
Retail Design
Logo Design
Key Points
Freelance Project
Fashion
Background
Dolce Vita is more than a footwear brand; it's a commitment to community, diversity, and responsible business. With a strong pledge to promote inclusivity and sustainability, Dolce Vita offers quality, stylish shoes at accessible prices. Run by over 90% women, the brand reflects its people's dedication to crafting a better future through unique, consciously designed footwear. Embarking on a sustainability journey, Dolce Vita integrates recycled materials and eco-friendly practices, epitomized by their 100% recyclable packaging. Dolce Vita isn't just about shoes; it's a stride towards a more inclusive and sustainable tomorrow.
Project Description
Dolce Vita partnered with local bakery, L’Appartement 4F, and custom home decor boutique, Abbode, to host a special holiday event in their flagship store on Broadway in SoHo. Customers were invited inside to shop while sipping on warm complimentary coffee with freshly baked croissants. Abbode offered shoppers custom embroidery on stockings in celebration of the holiday season. I designed a wide range of collateral for this event starting with a festive co-branded logo. With the logo came special coffee cups, bakery bags, retail signage, event invitations, and window decals.
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